The Teddy Bear's Comeback: The Present
Strangely enough, the comeback of the teddy after years of mass-production was triggered, not by a bear maker, but by an actor. On television, British actor Peter Bull openly expressed his love for teddy bears and his belief in the teddy bear's importance in the emotional life of adults. After receiving 2000 letters in response to his public confession, Peter realized he wasn't alone. In 1969, inspired by this response, he wrote a book about his lifelong affection for teddy bears, Bear with Me, later called The Teddy Bear Book. His book struck an emotional chord in thousands who also believed in the importance of teddy bears. Without intending to, Bull created an ideal climate for the teddy bear's resurgence. The teddy bear began to regain its popularity, not so much as a children's toy, but as a collectible for adults.
In 1974, Beverly Port, an American dollmaker who also loved making teddy bears, dared to take a teddy bear she made to a doll show. At the show, she presented Theodore B. Bear holding the hand of one of her dolls. The next year, Beverly presented a slide show she had created about teddy bears for the United Federation of Doll Clubs. That show quickly became a sensation. Other people, first in the United States and then all over world, caught Beverly's affection for the teddy bear. They, too, began applying their talents to designing and making teddy bears. One by one, and by hand, teddy bear artistry was born with Beverly, who coined the term "teddy bear artist," often cited as the mother of teddy bear artistry. Today thousands of teddy bears artists, often working from their homes all over the world, create soft sculpture teddy bear art for eager collectors.
Artist bears also set the stage for a new kind of manufactured bear, the artist-designed manufactured bear. Today artist-designed manufactured bears are offered by Ganz, Gund, Dean's, Knickerbocker, Grisly Spielwaren, and others; all offer collectors the opportunity to own artist-designed bears that cost less due to mass production.
This increased appreciation for the teddy bear as an adult collectible has also increased the value of antique teddy bears, the hand-finished, high-quality teddy bears manufactured in the first decades of the 20th century. In the 1970s and 1980s, these old, manufactured teddy bears began showing up in antique doll and toy auctions, and they began winning higher and higher bids. Today the current record price for one teddy bear, Teddy Girl by Steiff, is $176,000; that bear was sold at Christie's auction house in 1994.
So what's next for the teddy bear? Certainly our love affair with the teddy bear shows no signs of abating.
In 1999, in just the United States, collectors purchased $441 million worth of teddy bears. Certainly, as we begin our journey through a new century, we certainly need the teddy bear's gift of uncondtional acceptance, love, and reassurance more than ever.
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