Nzz,online im Yasni Exposé von Lucas Wyrsch

Only a couple of years ago, hardly anybody knew what the term "programmatic" even meant. Today, marketers and agencies are suddenly piling into this automated method of buying and selling online display and other ads. Some 86% of agency executives and 76% of brand marketer execs say their companies are using programmatic for display ads, according to a new survey of 177 advertiser, agency, and publisher clients of AOL announced today. But publishers still lag behind.

As online payments and mobile technology continue to converge, a fierce battle between virtual wallet providers to convert a critical mass of consumers is underway. At stake is a vastly lucrative market, with tens if not hundreds of millions of consumers channelling much of their spending through these digital portfolios of credit and [...]

Lucas Wyrsch is a Networker, Enterprise Risk Management Consultant, Actuary, He is a Member of the Board of Directors of Ravens Power AG, a company that offers sustainable, renewable and alternative energy solutions for all. He animates the Swiss Business Club to introduce the concept of Swissness to the global online and social media community! He administrates Future Power Generation, a think tank in geothermal energy in particular and all kinds of sustainable, alternative and renewable sources of energy in general. He heads TGC Consultants, a risk management and marketing body to create sustainable long term business results! Lucas Wyrsch is a life member of Black Stars at Ecademy where he coordinates mastermind groups in business administration. Zug and Zurich, Switzerland · Connect to Lucas Wyrsch on Ecademy: http://www.ecademy.com?xref=97931 Like to Lucas Wyrsch on Facebook: http://www.facebook.com/lucas.wyrsch Follo w Lucas Wyrsch on Twitter: https://twitter.com/#!/Lucas_Wyrsch Join Lucas Wyrsch on LinkedIn: http://ch.linkedin.com/in/lucaswyrsch Circ le Lucas Wyrsch on Google Plus: http://Gplus.to/LucasWyrsch

Vizify is a better personal website based on your social media profiles. Use to boost your online presence. The Twitter Video is an animated portrait of my Twitter account @Lucas_Wyrsch

Droht der EU eine Schweizer Franken Hypothekarkrise? Griechenland ist ein Sündenbock der EU, weil es ein orthodoxes Land ist wie Serbien oder Russland. Italien, Portugal, Spanien und Irland, die anderen PIIGS Länder, sind hingegen katholische Länder. Aber auch die Schulden dieser katholischen PIIGS Länder sind übersehbar!

Why China Is Ready For ECommerce! I've seen on Techcrunch an interesting article, Why China Is Ready For ECommerce, written by John Biggs. Ecommerce in China is ready to take off and, more important, it's ready to reach great heights on its own terms. Lu Dong of La Miu, Haifeng Ye of Mbaobao, and Fangfang Wu of Greenbox are three ecommerce pioneers who are, as we speak, redefining online sales in China.

The Swiss Business Club at Ecademy has already 8,700 members and you can be part of it. My own network on Ecademy exceeds 35,000 members and I can advice how to organize your social relationship management, how to find new contacts, leads and sales online.

The Power of Social Media for Small Business! Irene Law from TD Canada Trust invites us to discover the power of social media and to see how it can benefit our business with minimal cost! As we know, social media is a powerful tool that can benefit our business with minimal cost. We don't even need to be tech-savvy to build an online presence and profit from it. Just learn how to boost our marketing efforts through the power of social media. Get inspired!

Getting Results From Crowds | I think that crowdsourcing will be the next big thing! Thanks to social media platforms like LinkedIn, Twitter, Facebook, G+ and So.cl that all implement and facilitate it, we will be able to offer our services on a real global scale, online and in real time, not only through our strong interactions of our known knowns of the past or our customers of our known unknowns of the present but also thanks to our weak interactions of our unknown unknowns of the future! Ross Dawson and Steve Bynghall together with Jackson Carroll, Claudia Pelzer, Daniil Alexandrov and Julianne Street have published Getting Results From Crowds where they introduce the actually available crowdsourcing landscape with a list of crowdsourcing services

Online-Reputation auf dem Stellenmarkt | Soziale Netzwerke werden für Stellensuchende und insbesondere für Hochschulabsolventen immer wichtiger! Soziale Netzwerke wie Xing und Linkedin werden bei der Stellensuche immer wichtiger. Die Rolle von Facebook ist umstritten, und Google+ ist für ein Urteil zu jung, schrieb Marc Böhler in NZZ Campus! Lesenswert

Small businesses: unlocking Europe's potential - EurActiv Stakeholder Workshop! In 2011, the French Government released a study which highlighted that small and medium business who were heavily using web technologies were growing and exporting twice as much as those that were not online.

Die Revolution der sozialen Medien Soziale Medien verändern alles über die nutzergenerierten Inhalte zur Weisheit der Vielen bis zur digitalen Demokratie! Traditionelle Medien binden sich ein, wie Henning Steier der NZZ anhand des Wall Street Journal festhält!

Has Today's Conservatism Lost Touch with Reality? I've found an interview in Switzerland's main business newspaper, Neue Zurcher Zeitung, «The Republican fight with political nuclear weapons» (Die Republikaner kämpfen mit politischen Atomwaffen) between the former Chief of «Newsweek», Fareed Zakaria, and Andreas Mink, NZZ correspondent in New York that attracted my attention!

Mark Zupan, Dean at University of Rochester's Simon School, wrote on The Huffington Post an interesting article, How to Create Jobs: Lessons From Switzerland that I like to share with all of you! Switzerland has a 2.9 percent unemployment rate versus 9.2 percent in the United Stats of America. One encounters an upbeat, prosperous tone when traveling in Switzerland, wrote Mark Zupan, and the biggest worry by corporate executives centers on finding enough good candidates for open jobs. In addition, the Swiss annual inflation rate is lower than ours (0.6 percent versus 3.2 percent). Regarding job searches in Switzerland, there are some online job portals that could be of help:

People's Daily Online IPO Approved by Chinese | We are living in interesting times! People.cn Co. was approved for an initial public offering of stock in Shanghai, the Chinese regulator said. The company, a unit of the People's Daily, aims to sell 69 million shares, according to a previous filing. The approval notice was posted yesterday on the website of the China Securities Regulatory Commission.

It's official! Spain is now in a double-dip recession... and experts warn there's even worse still to come | Dear Ecademists, I've just noticed from Mail Online that Spain is in a double-dip recession! Spain today officially entered into a double-dip recession - with experts warning that EU-ordered public sector spending cuts will plunge the eurozone's fourth largest economy into further turmoil.

Due west, epistemic awareness Commentary: Asia's unique perspective in wake of financial meltdown. Dear Ecademist and Reader of this blog, Andrew Sheng, chief advisor to China Banking Regulatory Commission and former Chairman of the Hong Kong Securities and Futures Commission. wrote in CAIXIN ONLINE an interesting comparison between the Western and Asian view perception of the global financial meltdown that attracted my attention!

The Social Stock Market: Grow your online social capital! Join Lucas Wyrsch on Empire Avenue! Invest in Your Social Capital! Join the Social Stock Market! Invest your social capital to expand your networks, earn virtual currency and have fun online!

Radiation from Fukushima power plant meltdown 'triggers genetic mutations in butterflies Dear Reader, Nick Crumpton wrote on BBC News "'Severe abnormalities' found in Fukushima butterflies" Why did this article catch all my attention? Because it immediately reminded me on the butterfly effect in chaos theory that describes the sensitive dependence on initial conditions, where a small change at one place in a deterministic nonlinear system can result in large differences to a later state.

Banking in 2050: Banking for the future: Divining what's in store in 40 years! Blesilda A. Pestaño has published a visionary article regarding Banking in 2050 BusinessWorld Online that caught my attention! How will banking look like in 39 years? PwC, from the report, 'Banking in 2050' thinks: 'The accelerating shift in economic power from the developed to emerging economies is dramatically changing the banking industry across the world.' The key findings put forward by the PwC report were: