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Dipl.-Inform. (FH) Online Media / Head of Media / Munich, Germany / Online Marketing, Digital Marketing, Performance Marketing, Search Engine Marketing (SEM), Enterprise Search Engine Marketing (ESEM), Search Engine Advertising (SEA), Paid Search, Search Engine Optimization (SEO), Organic Optimization, Digital Asset Optimization (DAO), Pay-per-Click-Marketing (PPC), Paid Listing, Paid Inclusion, Google AdWords, Yahoo Search Marketing, DART Search, DART for Advertisers (DFA), DART for Publishers (DFP), Display Media, Facebook Ads, Affiliate Marketing, Social Media Marketing (SMM), Social Media Optimisation (SMO), Mobile Marketing, Mobile Search, Live Search, Keywording, Emotional Keywording, Long Tail Keywording, Ad Writing, Ad Scheduling, Campaign Management, Automated Bid Management (ABM), Local Search, Blended Search, Vertical Search, Personalized Search, Social Search, Quality Score Optimization (QSO), Latent Semantik Optimization (LSO), Web Development, Website Optimization, Landing Page Optimization, Web Tracking, Web Analytics, Online Media Planning, Demographic Profiling, Targeted Traffic, Behavioral Targeting, Re-Targeting, Re-Search, Language Targeting, Geographical Targeting, Channel Management, Performance Review, Reporting, Custom Report Templating, Regular Reporting, A/B-Testing, Multi-Variant Testing, Experimental Mapping, B2B Cooperations, Account Management, Prospect Acquisition, Performance-Based Pay, Experience with working in Teams and Committees
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