Andy Horrow - Bücher - alle Infos bei Yasni.de

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BrandDigital: Simple Ways Top Brands Succeed in the Digital World -...

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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and...

First in Thirst: How Gatorade Turned the Science of Sweat Into a...

books.google.de

*Selected as one of Soundview Executive Book Summaries's the

Brand Premium: How Smart Brands Make More Money - N. Hollis - Google...

books.google.ca

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes...

The Meaningful Brand: How Strong Brands Make More Moneybooks.google.ca › books

books.google.ca

In the same Advertising Age article that reveals the sales decline, Andy Horrow, chief marketing officer at Tropicana at the time, is quoted as saying, “The biggest ...

The Meaningful Brand: How Strong Brands Make More Money - N. Hollis -...

books.google.de

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or...

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Bücher Andy Horrow

BrandDigital: Simple Ways Top Brands Succeed in the Digital World -...

First in Thirst: How Gatorade Turned the Science of Sweat Into a...

Brand Premium: How Smart Brands Make More Money - N. Hollis - Google...

The Meaningful Brand: How Strong Brands Make More Moneybooks.google.ca › books

The Meaningful Brand: How Strong Brands Make More Money - N. Hollis -...