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Fictions of Globalization: Consumption, the Market and the...

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Interpreting recent American fiction in terms linked to the growing appreciation of culture's place in the globalization debate, this book offers an...

Gods and Kings: The Rise and Fall of Alexander McQueen and John...

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More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted...

International Retail Marketing - Christopher Moore, Margaret Bruce,...

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases...

Markenwert und Markenwertermittlung: Eine systematische...

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Die vorliegende Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und Praxisübersicht 36 unterschiedliche...

Minnesinger: Deutsche Liederdichter des zwölften, dreizehnten und

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«1 lcNalle: deNallc. 62 »ander: Sander Brand. «c< lcülzc: NM. 63 sirNct: lirNcr. 66 liuccn: ertiuten erschallen. 76 «elwiillc: ein lulle. 77 slnlct: »ins«: plnler malt.

Strategies and Structure of the Luxury Clothing and Accessories...

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Inhaltsangabe:Introduction: The luxury goods industry is a fascinating field. As Jean-Louis Dumas-Hermès, chairman and CEO of Hermès, explains: Le luxe, c est...

Markenwert und Markenwertermittlung - Google Books

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... Brown) Brand Performancer (ACNielsen/Konzept und Markt) Sander Brand Potential Analysis Brand Rating (Hedonisches Preismodell) (BBDO) (BR.

Understanding the Marketing Exceptionality of Prestige Perfumes -...

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Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume...

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